![]() ![]() ![]() Mailchimp is the only non-German company among the mentioned providers for sending newsletters. The monthly fixed price varies depending on the desired number of recipients: CleverReach Pricing. For an unlimited number of emails to up to 1000 recipients, for example, you pay 20 euros. In order to use all the features, you also have to upgrade your account with CleverReach. However, you have to expect significant limitations here, such as limited automation options, no A/B testing, as well as no free responsive design templates. What are the costs of sending newsletters?ĬleverReach offers the free Lite account, which allows you to send 1000 emails per month to up to 250 recipients. It also looks similar in the tracking options: In addition to the open rate and other email marketing specific KPIs, thanks to Google Analytics integration, you can even track how the customer journey progresses after the reader has clicked on a corresponding link. Like all newsletter tools listed here, CleverReach not only allows you to send newsletters, but also to create them with a drag & drop editor. In this case, one or the other does not feel confident enough to communicate in English.ĬleverReach is also a German company. When it comes to customer support, however, things often look different. If in doubt, use one of the fast and accurate online translators. Language: Admittedly: If an English version is offered, it doesn’t matter much nowadays if a tool is also available in German.If you want to run a professional newsletter marketing, you should pay attention to appropriate connections. External connections: Professional and sustainable newsletter marketing connects tools for newsletter creation, newsletter sending and newsletter subscriber generation.A wide variety of elements can be tested: Subject line, sender, buttons, links, design, etc. A/B testing: Which content is well received, which less so? With integrated test functions, this question can be answered quickly.Tracking: In order to assess the success of your newsletter marketing and uncover optimization potential, the tool also needs tracking capabilities (click rate, open rate, conversion rate, etc.).Meanwhile, responsive design is part of the standard repertoire of newsletter tools. When it comes to accessing newsletters, the smartphone has dominated for years. Responsive design: Different end devices require a responsive design.A drag & drop editor is clearly beneficial here. Easy handling without great IT and design knowledge is thus an advantage. Easy handling: Newsletter tools should make your life easier.Often there are even free templates available that can be customized. If you want to use this function, the design options are of central importance. Design options: Tools that send newsletters can often be used to create newsletters.You should also use these functions when sending newsletters, as personalised messages are a much more effective. Whether it’s the subject line, the sender, or a personal address for the recipient: Newsletters can be personalised at various levels. ![]() Personalisation: Personalised content is more effective.The choice of newsletter tool depends on which features are important for your newsletter marketing. Sending it to your subscribers’ inboxes is quite another. Newsletter tools for professional newsletter mailingĬreating a newsletter is one thing. ![]()
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